



One Garment. Countless Expressions.
Imagine apparel that evolves with you. Wear Attraction's innovative system transforms a single, premium garment into a limitless canvas. Swap magnetic Attraction Art in seconds, add unique 'Tattoo' Flairs for a personal touch, and integrate smart technology seamlessly. It’s your style, intelligently designed.
Shop Base-Wear by Type
Choose from an extensive range of fits (XXS-5XL), up to 40 vibrant colors per style, and premium GOTS-certified organic fabrics.
Why users love tech-enabled Base Wear?
An investment in a lasting style

Made to Order
All our Base Wear, Attraction Art and Flairs are made to order - reducing wastage while ensuring quality

NFC in every shirt
With our WearTap technology - we allow World's first configurable NFC sharing in shirts and authenticity

No same shirt!
Style your shirt the way you want with our flairs - imagine them as tattoo for your shirts.
Check our Latest Base Wear
Passista - EcoPure Unisex Tee
Passista - EcoHug Oversize Hoodie
Passista - SilkFinish Unisex Tee
Passista - Heritage Classic Sweatshirt
Kizombeira - EcoPure Unisex Tee
Kizombeira - EcoHug Oversize Hoodie
Kizombeira - SilkFinish Unisex Tee
Kizombeira - Heritage Classic Sweatshirt

New Attraction Art
Neon Depths
Ocean's Breath
Reef Inhale
Fading Innocence
Ethereal Motion
Blazing Sprint
Scattered Essence
New to Wear Attraction?
Curious what all the fuzz is about? Get familiar with the clothes and live better.
Featured Art Collections
WELCOME
Flairs
Flairs are custom prints designed to add a personal touch to your base wear. Available free with any customizable base wear you purchase.
BROWSE
Flairs Catalog
Dance with Me to the End of Love
Frequently Asked Questions
What is Wear Attraction?
Wear Attraction is a tech fashion company that combines innovative technology with eco-friendly materials to create customizable clothing. Our products include magnetic base wear and magnetic prints called Attraction Art that allow you to personalize your outfits.
How does the Attraction Art work?
Magnetic artworks attach securely to the magnetic base built into our shirts, sweatshirts, and hoodies. Simply place the Attraction Art on the magnetic base, and it will stay in place until you decide to change it.
Are the magnetic artworks safe to use?
Yes, our magnetic artworks are designed to be safe and comfortable to wear. The magnets are securely embedded in the fabric and do not interfere with electronic devices. However, if you have a pacemaker or other medical implants, please consult your doctor before use.